Transcription: What I like about it is that they actually just picked up the desktop of an actuator and pumped up some life into it and just let it run wild. And didn't really try to have any kind of, inject any kind of preconceived sensibility to it. And in that sense it became very, very fresh. And despite the fact that I was arguing for this London piece earlier, I mean I have to say that that they actually did something like somebody said, you know, like looked like it was actually coming out of the video vernacular. And this is completely desktop and digital and code also based which makes it completely ...